WED Inc. has secured a new round of funding, with the Global Brain 9 precisamente Fund, managed by Global Brain Corporation, serving as the lead investor. This investment will accelerate the growth of the company's receipt-scanning app, "ONE," and its purchase-driven performance platform, "PMN."
Founded in 2016, WED Inc. operates a platform business that collects and utilizes cross-industry and cross-store purchase data, centered around its receipt-scanning app "ONE." Leveraging its proprietary, high-precision OCR engine and machine learning models, the company provides marketing support services for businesses under the name "ONE for BUSINESS." Currently, "ONE" has over 40 million users and holds a cumulative total of more than 1.9 billion receipt data points.
In recent years, the importance of data based on actual purchases has been growing within marketing initiatives. WED has built a self-reinforcing business model that combines "ONE," which accumulates large-scale purchase data, with "PMN," which manages everything from ad delivery to actual purchase measurement and cashback in an end-to-end manner. By utilizing the raised capital and strategic partnerships, WED aims to solidify its position as an indispensable infrastructure for consumer goods manufacturers and retailers, while pursuing further business expansion.