Music Securities Rebrands as Securite, Aiming to Build Financial Infrastructure Connected by Empathy

Announcement of Company Name Change

Music Securities, Inc. has announced that it will change its company name to "Securite, Inc." effective October 1, 2026. By adopting "Securite"—the name of the platform provided for 17 years since its launch in 2009—as the new corporate name, the company will unify its corporate and service brands.

Vision Behind the New Name

The new name "Securite" is derived from the word "Securities," while also incorporating the dual roles of business operators who act as "bearers" (ninai-te) challenging their dreams, and investors who act as "bearers" supporting those challenges. This renaming was decided to further clarify the mission of connecting both parties through "finance based on empathy."

Introduction of a New Corporate Logo

In conjunction with the name change, a new corporate logo has been established. The symbol mark features a motif of "hands" combined with "fire," symbolizing the passion of the challengers. By overlapping the supporting hands with the enthusiasm of those taking on challenges, the design expresses the co-creation of the future together.

Future Outlook

Beginning with support for artists' creative activities, the company now provides new financial mechanisms across a wide range of fields, including regional revitalization, university R&D, disaster area reconstruction support, and sports team promotion. Moving forward as "Securite, Inc.," the company plans to expand options beyond traditional loans and equity investments, further developing its function as an infrastructure that connects people and businesses.